Department of the Treasury

The New Ten

Background

Shaping the story of the New Ten

Occasionally, our country’s currency needs technical and aesthetic updates. The Department of Treasury recently undertook a project to redesign the $10 bill to upgrade security and feature a historic American woman.

Although Treasury had determined most of the project’s logistics, they needed help creating a digital strategy to ensure a successful rollout of the new currency. Treasury worked with 18F to ensure that the introduction of the New Ten would have the desired impact — namely, that #TheNewTen website would help users find the information they needed and include a clear call to action to encourage people to share their thoughts on the New Ten.

Approach

Crafting a comprehensive digital strategy

Our team started by learning more about the project’s context and users. Using this knowledge, they crafted a digital strategy to maximize the impact of the New Ten.

The 18F project team worked closely with the design team at Treasury to create friendly, accessible visual designs and content that helped site visitors quickly get the information they needed. The site invited visitors to share their thoughts on the New Ten, helping Treasury gather the public feedback they sought to inform their design decisions. The 18F team also consulted on information architecture work, search engine optimization, and a larger rollout strategy, including a comprehensive social media plan to build awareness of the proposed changes.

Treasury was able to meet users where they were, allowing people to quickly learn about the New Ten and share their thoughts about the project. The public and stakeholders alike have been pleased with the project’s outcomes; one stakeholder told the team, “thank you for all your support with this effort and the terrific results! … I knew the team was in good hands with your guidance and expertise.”

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